One of the simplest and most effective ways to attract the potential clients - are good photos.
It is difficult for the customer to review the product and take a decision about the purchase judging by 1-2 photos. Consequently the opportunity of buying this product reduces.
Remember that Customers in the internet - are the usual people who first of all judge by the picture and only then read the description. Provide pleasant and realistic photos and new clients will not be far ahead!