The tools for the keyword selection

The tools:

- Yandex Wordstat (Yandex account is needed)
- Google AdWords (Google account is needed)
- Google Trends

Google Trends - https://trends.google.com/trends/?hl=ru


Open Google Trends.

2. In the corresponding field enter a word or phrase that will accurately and concisely characterize your product (for example, “headband” or “bracelet”).

3. From the drop-down list choose the variant with the mark “Search request”.



4. “Popularity by regions” - the countries where this word is entered in the search is shown.



5. “Similar requests” - related keywords by popularity.




Important! The related keywords should be similar in meaning to your product, otherwise the effect will be negative.

For example, if your product “headband”, the following requests don’t suit:
- “Hoop” (not relevant for request);
- “Headband with your own hands”(you sell the headband and don’t offer master-class in creating it).

6. Choose 3-5 related keywords for writing SEO “Title” and “Description”.